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Going Digital the Champions Way!
For businesses this represents a fantastic opportunity and with the right strategy even small companies can grab a share of the market and successfully grow their business.
“The great thing about successful e-commerce strategies,” said Champions (UK) plc’s Managing Director, Matthew Hayes, “is that they can really level the playing field, helping smaller businesses compete with bigger firms and their larger marketing budgets.”
Get it right and an e-commerce strategy can help a business to drive sales as well as build brand recognition and create an open dialogue with customers through social media – giving businesses incredible insights into what their target demographic want.
“With digital marketing businesses can really tailor their offer in line with their customers’ expectations,” continued Matthew. “What’s more, when compared to more traditional marketing strategies, with digital it is much quicker and often cheaper to run
complete campaigns.”
Businesses of all types and sizes can benefit from an effective e-commerce strategy which is where Champions (UK) plc come in. Working with clients from a wide variety of sectors, the Champions approach is to devise an e-commerce strategy based on the specific needs of each client.
Does every business need a digital marketing strategy?
In short, yes, businesses of all sizes and from all sectors can benefit from an effective digital marketing strategy. While years ago an informational website which directed potential customers to a physical location would have been acceptable, these days consumers expect online ordering 24/7.
Businesses have to ensure they are meeting this demand if they are to get a slice of the revenue online trading can offer.
For many businesses a key goal is a first page search result, however, with an estimated one billion websites and 3.5 billion Google searches every day, competition is extremely stiff and this level of visibility requires skill and expertise to achieve.
*Source: http://internetretailing.net/2016/01/uk-online-spending-11pc-up-at-114bn-in-2015-and-12pc-up-at-24bn-over-christmas/
The Champions approach
Utilising our in-house expertise, here at Champions we apply a range of SEO techniques to improve the likelihood of a first page search engine ranking.
Depending on your business’ specific needs this may include link development and paid advertising as well as ensuring your site is mobile ready. With more and more internet searches now being done on mobile devices and Google prioritising mobile ready sites, this is an important factor.
As a full-service brand agency, here at Champions we understand how many parts come together to make a business work and are able to devise a bespoke digital marketing strategy that integrates seamlessly into other marketing activity.
Using a range of techniques, the Champions approach includes:
- Technical audit
- Keyword analysis
- Competitor analysis
- Paid advertising • Content & PR
- Conversion optimisation
- Link development & outreach
- Content marketing
- Web design
We offer a range of packages tailored to businesses of all kinds from small start-ups to larger e-commerce organisations which require a greater amount of dedicated hours.
The complete service
As a full-service agency, Champions offers e-commerce and digital marketing services that fully complement our other services, which include marketing, PR and event management.
“Wherever your business is in terms of its digital strategy,” concluded Matthew, “with a Champions digital marketing solution we can help develop your business’ online presence so you are able to attract new and repeat visitors, in turn helping to boost sales and improve search engine rankings.”
