Influencer Matchmaker mark industry growth with a colourful re-brand
By the end of this year, influencer marketing is expected to reach its highest market worth yet as world leading brands scramble to feature the prominent stars in their marketing campaigns.
What this means, aside from being fantastic news for the economy, is that things are going to start getting a lot more competitive. The marketing industry has long been a case of shouting the loudest, but as demand rises for influencers, it’s going to be increasingly tougher, but equally much more important, for brands to be heard above the noise.
This is why one of the leading influencer marketing agencies has undergone an exciting rebrand as its expertise in matching influencers and brands in genuine partnerships goes from strength to strength.
Newly named Influencer Matchmaker, formerly Influencer Champions is based in Loughborough, boasts more than 120 members of staff and has built on its 15-year track record of forming successful brand partnerships with some of the world’s top businesses. The business goes beyond the industry norm by taking the heavy work out of campaigns for brands by handling all the contracting, legalities, logistics and fees that come with it.
Thus far the agency has been the trusted campaign partner for brands such as Amazon, Cartoon Network, McDonald’s and eBay to name just a few.
And during the re-brand, the team behind the agency kept the market’s promising future in mind, acknowledging the importance of creating authentic content which audiences can trust.
"By the end of this year, influencer marketing will become a $8 billion industry,” said Amelia Neate, the Senior Manager at Influencer Matchmaker.
“People love the influencers they follow on social media because they are engaged with what they post and trust their recommendations.
“That’s why it is vitally important that the relationships between brands and influencers are genuine and authentic. Our skills are in matching the two – which is what gave us the idea for our new name.”
The agency’s rebrand is the culmination of more than six months of hard work, with a fresh new website, logo and accompanying literature all branded in an eye-catching fuchsia colour scheme.
"We spend so much time investing in the brands and influencers we work with that we thought we should indulge in a little TLC ourselves,” explained Amelia.
"We share their passions and are committed to helping brands to reach and engage with wider audiences.
"We’re really excited about our fresh new look and believe this will help us take the service we offer to the next level.”
The agency will also continue to develop its management of top influencers including food blogger Recipes from a Pantry, globe-trotting influencer Travel Mad Mum and Silk Fred model Naomi Millbank-Smith, as well as having access to more than 2000 other influencers and celebrities.
“Our aim is to help the brands we work with to gain a core understanding of what defines tangible results – from the right audience and engagement through to new followers and the ways in which you can capitalise on your investment.
“We want to help them recognise how successful influencers can be in helping them to get the results they are after and to create that special ‘brand love’.”
Let us help your brand find the love it has been looking for.